![](https://uploads-ssl.webflow.com/61e8d5e2b0c7aed00cc0bddb/61ffd327916f205dd60f512f_highres-still-03-jacket-close-up-00009-1.jpg)
![](https://uploads-ssl.webflow.com/61e8d5e2b0c7aed00cc0bddb/61ffd3285f0079c5a95a6030_Prada_M_Main_16x9_00411-min.jpg)
![](https://uploads-ssl.webflow.com/61e8d5e2b0c7aed00cc0bddb/61ffd32ba07e161bf6b70995_200103_Female_jacket_close0200-00018.jpg)
Nike Jordan Future
Nike
Nike Jordan's creative team decided to showcase the new line of Jumpman Apparel - The Jordan Future - by utilizing the power and flexibility of 3D scanning. We teamed up with artists and musicians from London, Paris, and Berlin to create a number of assets for a fully virtual photoshoot.
![](https://uploads-ssl.webflow.com/61e8d5e2b0c7aed00cc0bddb/61ffd3385f497c3ca9f973fb_191012_Prada_23_0387-0-00-00-00-min.jpg)
![](https://uploads-ssl.webflow.com/61e8d5e2b0c7aed00cc0bddb/61ffd340f698ea24f7900c69_Prada_MF_Edit-00199.jpg)
My role was to come up with a visual language inspired by the apparel and the idea of digital avatars while keeping the authentic look of the actual product. 3D scanning by Studio Dimension. Artists: Lean Chichiro, Official.sweezy, Ogjosman, Twenty three. Typography elements by mr_pataki - animated by Anthony Velen and Xavier Monney. Audio by Zelig
![](https://uploads-ssl.webflow.com/61e8d5e2b0c7aed00cc0bddb/61ffd341fc7594e780994eca_200103_Female_jacket_close0200-00018-1.jpg)
![](https://uploads-ssl.webflow.com/61e8d5e2b0c7aed00cc0bddb/61ffd34ca589a9c58ba98861_180712_Duo_Fullbody_02_i7-0-00-00-00high_crop04.jpg)
![](https://uploads-ssl.webflow.com/61e8d5e2b0c7aed00cc0bddb/61ffd350458209db942206e8_25-0-00-00-001.jpg)
![](https://uploads-ssl.webflow.com/61e8d5e2b0c7aed00cc0bddb/61ffd3886e6304c47e00fc10_Josman_bluehard_01.png)
No items found.